a moment of inspiration, Cadbury created a mascot for their
Gems chocolates... Gems Bond! You see? Like James Bond, but
his first name's Gems instead of James! Because James sounds
kinda like Gems and the name of the chocolate was gems and
he was always eating Gems all the time.
though, Gems Bond was a pretty cool character... both in print
and on TV you'd see him doing all these cool spy things with
a Gems twist to them. Like when he's being followed by some
bad guys in a car... he'd throw them off not by using his
supercar to shoot oil on the road, but by using it to shoot
Gems on the road. This would, for example, cause the bad guys
to swerve off course and crash. I tried throwing some Gems
on the road when a car passed by: they didnt crash, the car
just kinda ran over and squashed the Gems.
advertisement is from the "cool" Gems Bond phase;
when he was still a spy-kinda-guy and his name kinda made
sense. Cadbury was to fuck this up soon after by converting
Gems Bond into a space-age superhero. Turns out the secret
agent thing was just a cover, he was really a superpowered
guy who derived his power from these jewels that looked a
lot like Gems. Strangely enough, this new character was still
called Gems Bond. I think this is the time when a lot of people
stopped eating the things.