used to advertise Gems like they were Lego bricks or something.
Like here, for example, you can see how cool it could be to
make a yummy edible train out of multicoloured Gems. Trouble
is, you could never build something like this... the actual
number of Gems in a packet was maybe one-fourth of what you
see here. A much better game was putting Gems in your mouth
and just sucking on them until the thin hard coating melted
away and you had this small round bit of chocolate in your
mouth. I'm not sure why it was cool, but it was.